THE ROOKERY

Action Sports Industry Expert Network

About THE ROOKERY

The place for action sports industry experts to share information and ideas.

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  • Duke
  • Dipan Desai
  • Board Retailers Association
  • Mike Reilly

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Shaun White's Business is Red Hot | His creativity and authenticity kill in the $150 billion youth market.

It's tough to completely understand the impact that Shuan White is having on the global scene. This article in Fast Company laysout the ins and outs of being a mogul in the ever-changing landscape of youth culture.

Forum

Mike Reilly

Don't think you know what is forthcoming in business. It almost never happens

Great article on being ready for the business climate to change, http://www.mckinseyquarterly.com/Strategy

Started by Mike Reilly Oct 7.

Mike Reilly

Guess Earnings Call--Faster lead times delivers results in EMEA

The Guess earnings call was really nothing but good news. The question is why? My answer is innovative supply chain strategies. My evidence is the quote from Marciano below. They are competing in E...

Started by Mike Reilly Aug 28.

Mike Reilly

Interactive Buying leads to more conversion?

This is a great article on integrating an on demand buying experience with a social networking feature on your website to drive conversion and get more eyeballs on your site. Very creative, http:...

Started by Mike Reilly May 13.

Blog Posts

Mike Reilly

Macro Economic Trends

Very interesting insight from Fred on the current economic climate,

Consumer spending most likely will stay level for some time. This means consumer product companies will lead to create relevant stories and relevant products in order to win consumers,

http://www.cnbc.com/id/32901157

Posted by Mike Reilly on September 17, 2009 at 9:02pm

Mike Reilly

I think people are starting to realize that the model needs to change?

Fast fashion is the key to apparel success. Having the right product at the right time in the right spot for your customers is key. Also not having too much of one item so the consumer will think "I will wait until it goes on sale". Scarcity is one of the top compliance gaining tactics to change purchasing behavior and this is what limited/unique runs of product can bring to the table. Not to mention if done right it will increase inventory turns, and decrease inventory carrying costs which incl… Continue

Posted by Mike Reilly on September 10, 2009 at 9:37am

Mike Reilly

Getting lost sales from China

Cool mention of Quik going to China for lost sales. They already have 43 stores. Good place to pick up the slack as China has 200 million people between 15-24 and their parents usually only have one child,

http://www.forbes.com/feeds/ap/2009/08/23/business-mobile-telecommunications-as-china-youth-market_6806343.html?partner=alerts

Posted by Mike Reilly on August 24, 2009 at 9:06am

Mike Reilly

Marketing Dollars are moving around the pie as fast as Chris Paul plays hoops?

Can your own website create more of an emotional connection to your brand then a TV Ad or a Magazine Ad? I think it can if you can execute a platform that lets your fans stay engaged. Updating new content daily is crucial. This blog will never gain traction as we don't update it enough. Yet look at Hurley.com or their facebook page and they have fresh/interesting content everyday. Sometimes more interesting then our endemic online sources of news and storey,… Continue

Posted by Mike Reilly on July 21, 2009 at 4:42pm

Mike Reilly

Very Interesting Video

Innovate or Die!!!

http://www.youtube.com/watch?v=jpEnFwiqdx8&feature=fvst

Posted by Mike Reilly on July 16, 2009 at 4:48pm

 
 

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