THE ROOKERY

Action Sports Industry Expert Network

About THE ROOKERY

The place for action sports industry experts to share information and ideas.

Members

  • Duke
  • Dipan Desai
  • Board Retailers Association
  • Mike Reilly

Events

Retailer Stock Watch

Manufacturer's Stock Watch


Photos

Shop Eat Surf RSS Feed

A talk with Adrenalina CEO Ilia Lekach

A talk with Adrenalina CEO Ilia Lekach

Interesting brands at Tilly's

Store Tour of Tilly's and Urban Outfitters

Sport Chalet touts accomplishments

Sport Chalet outlines improvements to business

American Apparel could lose 1,800 employees

American Apparel could lose 1,800 employees after immigration inspection

Active sale approved by judge

Active sale approved by judge

Frank Delgadillo on Comune's first season

Frank Delgadillo on Comune's first season

Sheckler clothing arrives at JC Penney

RS by Sheckler, Rusty and Third Rail by Zoo York arrive at JC Penney
 

Shaun White's Business is Red Hot | His creativity and authenticity kill in the $150 billion youth market.

It's tough to completely understand the impact that Shuan White is having on the global scene. This article in Fast Company laysout the ins and outs of being a mogul in the ever-changing landscape of youth culture.

Forum

Mike Reilly

Interactive Buying leads to more conversion?

This is a great article on integrating an on demand buying experience with a social networking feature on your website to drive conversion and get more eyeballs on your site. Very creative, http:...

Started by Mike Reilly May 13.

Mike Reilly

Driving Store Traffic with a Seconds solution

Check this link and what our friends at American Apparel are doing. These guys are amazing and our driving new traffic to their stores with the California Select offering which are one of a kind it...

Tagged: Apparel, American, Clothing, Seconds

Started by Mike Reilly Mar 31.

Mike Reilly

The Foreign Invasion

Foreign apparel retailers (H and M, Zara, Uniqlo, Top Shop etc) with their sharp supply chains and unique product and merchandising are taking market share form their US counterparts. What can we d...

Tagged: Supply, Chain, M, and, H

Started by Mike Reilly Mar 25.

Blog Posts

Mike Reilly

Zappos really knows what they are doing.

Corporate Culture is so crucial for progression of a company as it stimulates innovation and lowers attrition. Most importantly it helps in recruiting the top minds in each field which is the fastest way to create a competitive advantage. Zappos and Tony are legends when it comes to creating a flourishing company culture and this powerpoint outlines some ideas,

I was so compelled that I went out and bought the Happiness Hypothesis and it is currently one of the books I'm reading,… Continue

Posted by Mike Reilly on May 6, 2009 at 3:28pm

Mike Reilly

Its all about the online platform

Forrester does some of the best online research. There are some good nuggets in these articles.

http://www.google.com/hostednews/ap/article/ALeqM5jEj_lw_RVZpAL6y4c86koP6sTjOQD97VRK100

http://blogs.zdnet.com/BTL/?p=17470

Posted by Mike Reilly on May 5, 2009 at 2:21pm

Mike Reilly

Great insight from Tom Knapp

Shops need to continously improve their business each and every day. They need to ask questions such as how can I differentiate or create strategic separation from my competitors? How can I give the ultimate value proposition (sum total of benefits) to my customers so they will buy and most important they will become loyal brand advocates and buy again in the future and maybe even tell some friends.

Check the tips in this article below from the LA Times,… Continue

Posted by Mike Reilly on May 5, 2009 at 2:00pm

Mike Reilly

Bill Byrnes Blog Post from Sima Boot Camp and why give marketing is better then green marketing

We are mostly a content aggregator here at The Rookery with small synopsis's to intro the content. We have full time jobs so it is tough to bring relevant posts with empirical evidence to back it up.

This is great insight on what occurred at Sima Boot Camp this week for those of us that don't have the money to attend or who were actually surfing (kind of unique sometimes in our surf industry) or working.

I personally think green initiatives are stale , although beneficial to our environment wh… Continue

Posted by Mike Reilly on April 17, 2009 at 3:21pm

Mike Reilly

Guard your URL's while you can?????

This could get interesting. A great opportunity for entrepenouers with cash and a defense situation for current companies,

http://www.usatoday.com/tech/news/2009-04-06-web-site-domain-names_N.htm?csp=YahooModule_Money

Posted by Mike Reilly on April 6, 2009 at 7:40pm

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Pipe To Pipe 2 At Windells

We’d like to say that for more info you could go to the Bonfiresnow.com or the Windell’s sites, but we just went there and neither have more information that we could find. Guess you just have to re-read the graphic above and then show up on Saturday, July 11, 2009 at 9am in front of [...]

Stefan Janoski: Hometown Shoe Hero

Vacaville, California’s The Reporter is pretty proud of 1997 Vacaville High School graduate Stefan Janoski. And they should be. His skills stood out so much (like the sport’s biggest star Tony Hawk) that Nike even designed a shoe after him — the Zoom Stefan Janoski SB (the shoe launched in May). A member of the Nike [...]

Walnut Creek Has A Full Deck

For the next two months Walnut Creek, California’s Bedford Gallery is presenting Carrie Lederer’s art show Full Deck: A Short History of Skate Art. The show features more than 400 decks plus other stuff, according to a story in the San Jose Mercury News. The rolling canvases, each little more than a few feet long and [...]
 

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