THE ROOKERY

Action Sports Industry Expert Network

About THE ROOKERY

The place for action sports industry experts to share information and ideas.

Events

ASR Trade Show
September 4, 2008 at 9am to September 6, 2008 at 4pm – San Diego
Surf Expo
September 12, 2008 at 9am to September 14, 2008 at 4pm – Orlando, FL

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Retailer Stock Watch

Manufacturer's Stock Watch

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HP Marketing Success eBook

This book provides actionable marketing and sales information for business owners and marketing managers. Sponsored by HP, all chapters can be downloaded for free six months before the official publishing date (regular retail value is $39.95). Beautifully illustrated and chock full of check lists, worksheets, tips and tricks, the book provides you with updated information on:

• Finding your business focus
• Optimizing your web activities for search engines
• Creating word of mouth through new media tools like blogs, wikis, optimized landing pages and much, much, more!

Download the chapters here: HP Marketing Success eBook

Forum

Search Engine Optimization

This is a great link from a friend of mine and an SEO specialist. http://www.understandgoogle.com/

Tagged: Marketing, Website, SEO

Started by Mike Reilly Aug 4.

Retail Tip #5 Compete.com- analytics at your finger tips

This is a great informational site to check your webite traffic and compare with others. There is a litany of useful analytical data to both qualify and quantify your website's awareness.

Started by Mike Reilly Jun 10.

Retail Tip #4 Sizing up the Competition

Look at your competitors and see what they are doing well. Or more importantly look to larger retailers to see what they are doing well. As we all know the Buckle is on fire. I wanted to do a littl...

Started by Mike Reilly Jun 9.

Blog Posts

BRA and 3point5 Complete Skate and Surf Product Fundamental Sections of Retail Training

Retail Association Looking for Manufacturers to Create Product Specific Education The Board Retailers Association (BRA) has made significant strides in the past couple of months to develop our online retail education program with our partner 3point5. With the help of industry experts, technical writers and the experienced staff at 3point5, we have successfully completed Product Fundamental Sections for Skateboards, Skateboard Shoes, Snowboards, Snowboard Bindings and Surfboards. We are currentl… Continue

Posted by Vipe Desai on August 7th, 2008 at 12:44pm — No Comments (Add)

How To: Improve Profitability Through Superior Service post on Transworld Business

I've always felt that customer service is a big part of being a successful retail operation. Non-endemic retailers have made customer service part of their business strategy and those that don't meet the standards are quickly left in the dust. These 5 tips should be mandatory reading for all retailers, managers and shop employees. Check it out Transworld Business | August

Posted by Vipe Desai on August 4th, 2008 at 9:23am — No Comments (Add)

Topsy-Turvy at Hot Topic | By Alyce Lomax

Hot Topic (Nasdaq: HOTT) has lost yet another high-ranking executive within a matter of weeks. Maria Comfort, the Hot Topic division's chief merchandising officer, has resigned to pursue "other opportunities" (as it turns out, to be president and chief merchandising officer for Wet Seal (Nasdaq: WTSLA)). One could probably be forgiven for theorizing that pretty soon, CEO Betsy McLaughlin is going to be a one-woman show.… Continue

Posted by Vipe Desai on August 1st, 2008 at 11:00am — No Comments (Add)

Still Stoked About Volcom | By Alyce Lomax for Motley Fool

Volcom (Nasdaq: VLCM) just can't seem to get back on the board, judging the market's reaction to its second-quarter earnings last week. For the second day in a row, shares have fallen significantly -- which could spell opportunity for bargain-hunting investors. Volcom's second quarter was a little lackluster, despite beating Wall Street's estimates. Volcom's net income fell 23% to $4.8 million, or $0.20 per share. (Analysts had expected $0.17 per share.) Net revenue increased 25.6% to $72.5 mil… Continue

Posted by Vipe Desai on July 28th, 2008 at 11:00am — No Comments (Add)

ESPN plans to launch online network dedicated to 'action sports' | By Dawn C. Chmielewski, Los Angeles Times Staff Writer

Websites will court fans of such activities as surfing, skateboarding, motocross and snowboarding -- sports that don't get carried on mainstream television. ESPN, looking beyond the middle-aged male sports fan, will unveil a new digital strategy Wednesday aimed at the Dogtown crowd. The move seeks to establish online what the Walt Disney Co.-owned cable channel did more than a decade ago in television when it created the X Games, a twice-yearly competition of assorted nonteam, untraditional sp… Continue

Posted by Vipe Desai on July 28th, 2008 at 11:00am — No Comments (Add)