Action Sports Industry Expert Network
Guess Earnings Call--Faster lead times delivers results in EMEA
The Guess earnings call was really nothing but good news. The question is why? My answer is innovative supply chain strategies. My evidence is the quote from Marciano below. They are competing in Europe and driving sales by reducing lead times and getting product quicker to market in season and prior to the season to drive sales and drive a reason for the consumer to come to the store. The consumer wants new/differentiated product everytime they walk into the store.
""""""""Europe’s performance was key to our results. Our efforts there to deliver products earlier were very successful, far exceeding our expectations as well. Our products are hitting the market faster and positioning us to benefit from early seasonal demand. """""""
""""""""Europe’s performance was key to our results. Our efforts there to deliver products earlier were very successful, far exceeding our expectations as well. Our products are hitting the market faster and positioning us to benefit from early seasonal demand. """""""
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The Eddie is On!
That’s really all there is to say. . . click the link to watch it live online. [Link: Quiksilver Live]Dolphin Terrorizes New Zealand Surfers
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