Mike Reilly's Page

Very interesting insight from Fred on the current economic climate,

Consumer spending most likely will stay level for some time. This means consumer product companies will lead to create relevant stories and relevant products in order to win consumers,

http://www.cnbc.com/id/32901157

Fast fashion is the key to apparel success. Having the right product at the right time in the right spot for your customers is key. Also not having too much of one item so the consumer will think "I will wait until it goes on sale". Scarcity is one of the top compliance gaining tactics to change purchasing behavior and this is what limited/unique runs of product can bring to the table. Not to mention if done right it will increase inventory turns, and decrease inventory carrying costs which incl… Continue

Cool mention of Quik going to China for lost sales. They already have 43 stores. Good place to pick up the slack as China has 200 million people between 15-24 and their parents usually only have one child,

http://www.forbes.com/feeds/ap/2009/08/23/business-mobile-telecommunications-as-china-youth-market_6806343.html?partner=alerts

Can your own website create more of an emotional connection to your brand then a TV Ad or a Magazine Ad? I think it can if you can execute a platform that lets your fans stay engaged. Updating new content daily is crucial. This blog will never gain traction as we don't update it enough. Yet look at Hurley.com or their facebook page and they have fresh/interesting content everyday. Sometimes more interesting then our endemic online sources of news and storey,… Continue

Innovate or Die!!!

http://www.youtube.com/watch?v=jpEnFwiqdx8&feature=fvst