Bill Byrnes Blog Post from Sima Boot Camp and why give marketing is better then green marketing

[Mike Reilly]

We are mostly a content aggregator here at The Rookery with small synopsis's to intro the content. We have full time jobs so it is tough to bring relevant posts with empirical evidence to back it up.

This is great insight on what occurred at Sima Boot Camp this week for those of us that don't have the money to attend or who were actually surfing (kind of unique sometimes in our surf industry) or working.

I personally think green initiatives are stale , although beneficial to our environment which is always good, as everyone is doing them and you can no longer create strategic separation. I'm a bigger believer in Cause Marketing that helps to enrich and save peoples lives around the globe. Sounds like our pitch at all4thekids.org (check it out and see the recent event we had) Tom Shoes is a perfect example of this with his give philosophy. Their is a movement of our youth that want to have purpose and fulfillment and this will correlate to their buying behavior of brands that have this giving philosophy. Not to mention it adds a sense of aspirational value to the consumer which means better economics if you can articulate your messaging to resonate with the target consumer. Toms was just featured on a ad during the Masters and on Donny D's Entrepreneurs show on CNN.

Good stuff!!

Thanks Bill for letting me steal your post,

http://bbpr.wordpress.com/2009/04/17/sima-green-boot-camp-recap/