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Corporate Culture is so crucial for progression of a company as it stimulates innovation and lowers attrition. Most importantly it helps in recruiting the top minds in each field which is the fastest way to create a competitive advantage. Zappos and Tony are legends when it comes to creating a flourishing company culture and this powerpoint outlines some ideas,

I was so compelled that I went out and bought the Happiness Hypothesis and it is currently one of the books I'm reading,

http://www.slideshare.net/zappos/zappos-sxsw-31409

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