Action Sports Industry Expert Network
The Possibilities with Microsoft Surface
We got turned on to this new piece of technology last year and we can't wait to see it used in our industry. Imagine the interactive possibilities with surfboards, snowboards, sunglasses, etc. Here's a few suggestions on how the Surface could be used on the retail sales floor:
1. RFID tags on all products can be read on a Surface to bring up special content affiliated with that product or brand.
2. Music and video files available to shoppers to post on their mobile device.
3. Skatepark, beach or mountain concierge with directions and coupons or tickets sales from your counter.
This is the future of retail.
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Comment by Vipe Desai on May 24, 2008 at 12:59pm
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Here's a very creative use of an RFID strategy that I thought would go well with this post. More than anything I dig the creativity of this level of thinking.
Mini Cooper rolls out RFID activated billboards
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