Action Sports Industry Expert Network
Seth Godin: Sliced bread, the purple cow and other marketing delights
Marketing is key to differentiating your brand from competitors. I've followed Marketing Guru Seth Godin's perspective and in this video he spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream's bell curve, are the new sweet spot of the market.
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Comment by Dipan Desai on June 6, 2008 at 8:38am - Its all about the purple cow!
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