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BORDERS UNVEILS FIRST CONCEPT STORE
Breakthrough retail concept incorporates digital and Internet features to create a uniquely satisfying and interactive customer experience
After more than 18 months of development and testing, Borders will unveil the first of its highly anticipated new concept stores when grand opening festivities kick off Feb. 22 at its new store on Lohr Rd. in Ann Arbor, Mich., the company's hometown. The 28,900-square-foot concept store—the first of 14 the company expects to open nationwide this year—represents a significant enhancement over existing Borders stores inside and out and fulfills the company's mission to be a headquarters for knowledge and entertainment.
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